Blair Witch – coming to a roof near you

They don’t scare easily at TBWA GGT Simons Palmer. Determined to capture the creeping menace of The Blair Witch Project for the latest John Smith’s No-Nonsense Man ad, copywriter Simon Hardy led a nervous team of followers in the doomed foots

They don’t scare easily at TBWA GGT Simons Palmer.

Determined to capture the creeping menace of The Blair Witch Project for the latest John Smith’s No-Nonsense Man ad, copywriter Simon Hardy led a nervous team of followers in the doomed footsteps of the three student film-makers who disappeared in Maryland’s forest.

Actually, Hardy and company stood around on the roof of the TBWA building in Whitfield Street until it got dark and filmed the ten-second spoof with a Panasonic digital mini camera.

The intrepid team did encounter some drama, however. Liza Kendall, John Smith’s account manager at TBWA, says: “It was freezing cold and there was a police raid going on in the background, so we had to stop filming until the helicopter went away.” Blimey. Easily scarier than the actual film.

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Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

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