Magazine publisher EMAP is to appoint up to four marketing chiefs and increase its ad spend following a company-wide restructure. Its Q magazine is also being primed to launch as a radio station.
EMAP is reorganising into four networks, each with its own chief executive. Automotive will be led by Malcolm Gough; music will be under Tim Schoonmaker; lifestyle overseen by Paul Keenan; and health headed by Tim Brooks. All will report to EMAP Business Communications chief executive Derek Carter.
Each network combines consumer and business magazines, radio and Internet products. Advertisers will be offered packages running across all media.
EMAP chief executive Kevin Hand says: “Our &£135m revenue should increase by at least five per cent if we get magazine advertisers using radio and vice versa.”
Tom Toumazis, formerly managing director of radio sales house EMAP On Air, has been appointed to head a restructured ad sales department at UK consumer advertising.
He says: “My goal is to create strong collaboration across our brands.”
Schoonmaker has appointed EMAP On Air marketing director Malcolm Cox as head of marketing for the music division. The other network heads are expected to announce their own marketing plans.
Schoonmaker intends to launch Q as a digital radio brand. He says: “I would like to get Q a radio station on a London multiplex.” He also wants to add digital TV channels, club and concert events and ticket sales to the network.
EMAP reported pre-tax profits of &£100.7m in the half-year results to the end of September – up from &£66.4m during the same period last year.