Jungle.com to sponsor Channel 5 Internet night

Channel 5 is to devote an evening of programmes to the Internet next month, supported by advertising from online retailer Jungle.com.

Jungle.com will take 15-second opening, ten-second closing, and five-second ad break bumper credits for the entire evening of Wednesday, December 1. The Internet night will run from 7pm until past midnight, and will feature Hollywood thriller The Net.

Channel 5 airtime manager Nick Bampton, who brokered the deal, is aiming to tie in competitions on air and the Channel 5 Website, with prizes from Jungle.com suppliers.

Bampton says: “We want to increase Internet advertising on the channel and to show {new media} companies that there are cost-effective ways of getting on television.”

The Internet night is one of a number of moves by the channel to increase advertising on television by new media companies.

Channel 5 is also in talks with an Internet brand over an equity-for-airtime deal, which is expected to be completed in the next two weeks. Negotiations with new media companies over sponsorship of its movie season next year are also in progress.

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