Henkel, the German toiletries giant, has pulled its $50m (&£30m) pan-European business out of Lowe & Partners. The move follows an account conflict with Unilever, after the merger of Lowe and Ammirati Puris Lintas.
Lowe has worked for Henkel, which markets the Persil brand in continental Europe, for nearly 20 years. Unilever has the rights to Persil in France and the UK. Henkel is understood to be using the move to consolidate its advertising business.
Henkel board director Klaus Morwind, who is responsible for the detergent business, says: “We see opportunities to improve efficiency by concentrating our accounts on our existing networks.”
The company’s three remaining European networks – DDB Worldwide, BBDO Worldwide and TBWA International – are likely to pitch for the business.
The move comes as Lowe Lintas & Partners unveils its management line-up in the US. Lee Garfinkel will be chairman and chief executive and Gary Goldsmith will be vice-chairman and executive creative director.
An announcement on the agency’s London line-up is expected early next week.