Marks & Spencer unveils its first advertising through Bartle Bogle Hegarty (BBH) next week. The Christmas and millennium campaign for the foods division features the endline ‘make the most of it’. The text uses restaurant menu descriptions of M&S food with pictures of place settings showing crumbs left on the plate. The press ads, which break on November 21, will high-light M&S’s new food recipes. The six-sheet posters, which break on December 13, will feature party foods. The ads were created through BBH’s integrated Unlimited division, Media buying has been handled by Optimedia.