Andrew Robertson, Abbott Mead Vickers.BBDO’s managing director, is being promoted to chief executive, in a series of title changes at the London agency.
Michael Baulk, Robertson’s predecessor as chief executive, becomes agency chairman. Cilla Snowball, deputy managing director, becomes managing director – her second promotion in seven months.
The title changes have been prompted partly by the appointment of Baulk as chairman of BBDO Europe, AMV’s parent network. Baulk is faced with the task of turning a loose confederation of creative agencies into a strongly-managed network, and will hand over day-to-day responsibility for the running of the London agency to Robertson.
Because of AMV’s style of ordered management succession, it is unlikely a deputy managing director will be appointed until a new managing director has been groomed.
The latest changes do not affect the role or title of agency founder Peter Mead. He remains as AMV group chairman and vice-chairman of Omnicom Group.
Baulk retains the title of AMV group chief executive.
Robertson’s promotion to chief executive comes almost five years after he joined AMV.BBDO as managing director from his post as chief executive at WCRS.