Andrew Robertson lands chief role in AMV rejig

Andrew Robertson, Abbott Mead Vickers.BBDO’s managing director, is being promoted to chief executive, in a series of title changes at the London agency.

Michael Baulk, Robertson’s predecessor as chief executive, becomes agency chairman. Cilla Snowball, deputy managing director, becomes managing director – her second promotion in seven months.

The title changes have been prompted partly by the appointment of Baulk as chairman of BBDO Europe, AMV’s parent network. Baulk is faced with the task of turning a loose confederation of creative agencies into a strongly-managed network, and will hand over day-to-day responsibility for the running of the London agency to Robertson.

Because of AMV’s style of ordered management succession, it is unlikely a deputy managing director will be appointed until a new managing director has been groomed.

The latest changes do not affect the role or title of agency founder Peter Mead. He remains as AMV group chairman and vice-chairman of Omnicom Group.

Baulk retains the title of AMV group chief executive.

Robertson’s promotion to chief executive comes almost five years after he joined AMV.BBDO as managing director from his post as chief executive at WCRS.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here