US fashion brand Calvin Klein has created the post of global marketing chief and poached senior Sony executive Harlan Bratcher to fill it.
Bratcher joins as senior vice-president of marketing. He was formerly senior vice-president for Sony Retail Development and a member of Sony’s strategic marketing committee.
Bratcher will be in charge of global advertising, marketing and PR for all brands including Calvin Klein Collection, cK and cK Calvin Klein Jeans – spanning clothing, footwear, accessories, eyewear and watches.
Bratcher will report to president and chief operating officer Tom Murry.
Senior executives reporting to Bratcher include: Dawn Jacobs, senior vice-president of in-house agency CRK advertising; Noona Smith Petersen, senior vice-president international PR and advertising; Sydney Bachman, senior vice-president and fashion director. They will continue to report to Calvin Klein on creative issues.
The marketing position was created following the departure of Robert Triefus, vice-president of communications worldwide, who left after three years to join rival fashion house Giorgio Armani in April.
A spokeswoman for Calvin Klein says Bratcher’s job is more senior than the one held by Triefus because of additional corporate marketing and marketing planning functions. She says: “Bratcher is a great addition to the senior executive team that we’re building to manage and develop Calvin Klein business around the world.”