Lastminute.com hunts marketing supremos
Lastminute.com, the online retailer which sells everything from flights to hi-fis, is searching for senior marketers to spearhead a tenfold sales increase next year.
The company, which through last-minute supply deals provides impulse buyers with cut-price products, is looking to appoint a head of conversion to translate its 500,000-strong customer database into on-site buyers.
Lastminute is also on the look-out for an international marketing director to run its French and German operations and lead a US launch next year.
Co-founders Brent Hoberman and Martha Lane Fox have been searching for a head of conversion for the past two months in the hope of increasing annual site sales from &£6m to &£60m next year. Lane Fox says: “We have a database of 500,000 customers who ask us to tell them about deals on Lastminute. I want the ultimate one-to-one marketer to help us turn that base into buyers.”
The head of conversion can expect to be offered an equity share in accordance with Lastminute’s policy of giving all employees a stake in the company. A partial float – expected to value the company at more than &£400m – is planned for the first half of next year.
Lane Fox adds: “Everyone here is on equity. The new person’s stake will reflect the importance of the role. Pre-flotation, someone should achieve real value very fast.”
