Parent says bad buy to Disney Stores

In reference to “Disney Stores in £300m overhaul” (MW November 18), it came as no surprise that the company is losing money. It’s about time too given the dreadful quality of much of its over-priced merchandise.

As a parent whose only regular visits to Disney Stores are to return faulty goods, I am staggered that such a strong brand name can do so much damage to itself in this way.

And, as a product manager with sourcing responsibilities, may I also suggest that the most effective overhaul at Disney Stores would be of its buying department.

Richard Woolston

Product manager

Young Optical

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here