Parent says bad buy to Disney Stores

In reference to “Disney Stores in £300m overhaul” (MW November 18), it came as no surprise that the company is losing money. It’s about time too given the dreadful quality of much of its over-priced merchandise.

As a parent whose only regular visits to Disney Stores are to return faulty goods, I am staggered that such a strong brand name can do so much damage to itself in this way.

And, as a product manager with sourcing responsibilities, may I also suggest that the most effective overhaul at Disney Stores would be of its buying department.

Richard Woolston

Product manager

Young Optical