U-turn as Saatchi wins back £3m NSPCC brief

The National Society for the Prevention of Cruelty to Children (NSPCC) has reappointed Saatchi & Saatchi to its &£3m advertising account, but may shelve the agency’s highly acclaimed “full stop” campaign, which raises awareness of child abuse.

The charity shocked the ad industry when it announced the review of its account, given the plaudits received by Saatchi’s campaign. The push has won a number of top awards, including the Marketing Week/CIM Effectiveness award for campaign of the year.

Saatchi repitched against Court Burkitt and WCRS, and won the account with a new set of creative ideas.

NSPCC spokeswoman Marian Rose says the review was statutory, as it is the charity’s policy to reappraise all suppliers when expenditure hits a given level.

But she says it is unclear whether the campaign will be run again, whether a new campaign will be created, or whether both will be run at the same time, as future budgets have yet to be set. “If we had waited till the budgets had been confirmed, it would have been too late,” she says.

Rose denies suggestions that the “full stop” campaign was deemed inappropriate as it demonised child abusers and was too hard-hitting. She also denies there had been a problem with the way Saatchi handled the account.

Saatchi joint chief executive Tamara Ingram declines to comment on the situation, although she says she is “delighted” that Saatchi has been reappointed.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here