Y&R/Carat win £10m Net task

Rainey Kelly Campbell Roalfe/Y&R and Carat have won the estimated £10m account to launch the US online technology retailer buy.

Rainey Kelly Campbell Roalfe/Y&R and Carat have won the estimated &£10m account to launch the US online technology retailer buy.com in the UK.

The Internet-based business was established in the US three years ago and sells a wide range of computer hardware, software, electronics, books, videos, DVDs, music and computer games.

The Website will launch in the UK early next year as a joint venture between buy.com and eVentures, the Internet investor owned by News Corporation and Japanese Internet investment bank Softbank.

Katie Walker, eVentures chief marketing officer who joined from News Corp in the US earlier this year, ran the agency pitch. She is also involved in the appointment of a UK marketing team for buy.com.

Direct marketing agency Lowe Direct has been appointed to the account, together with PR agency The Promotions Factory and market research agency Informer Interactive Research.

A spokesman for buy.com, which is based in southern California, stresses that the Internet retailer will be run as a standalone operation in the UK, with independent local distribution and stock control to ensure swift delivery.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here