Thirsty Work
Marketing WeekDrinks manufacturers are pouring larger budgets into npd but failing to recognise the needs of trade customers. They must get behind them if they want to stand out at the bar.
Drinks manufacturers are pouring larger budgets into npd but failing to recognise the needs of trade customers. They must get behind them if they want to stand out at the bar.
Sponsors of the Millennium Dome are giving away thousands of free and discounted tickets to staff. BT, which spent £12m on the Dome’s Talk Zone, will offer all of its 124,000 employees a free admission ticket, worth £20, or a £20 discount on the family ticket, which admits two adults and three children for £57. […]
Furniture retailer Courts has appointed Richard Coe, managing director of its Jamaican division, as UK marketing director. London advertising agency sources expect Coe’s appointment to signal a review of the retailer’s £13m ad account handled by RPM3, which was given the business in May after Lowe Howard-Spink resigned. But Courts ad director Ian Bloom says: […]
The British Heart Foundation (BHF) is searching for a new head of marketing as it prepares to launch its first branding campaign. BHF director of communications Maxine Smith is leaving the position she has held for four and a half years to join pharmaceutical company Eli Lilly at the end of the year. Smith has […]
Marketing Week readers have nominated the shortlist for the SPCA Best Awards 2000. This year it features eight new categories to reflect individual and company contributions to sales promotion.
IPC Electric, IPC Magazine’s newly-created Internet and e-commerce business backed by a £26m investment from the City, has appointed Kevin Kerrigan as operations director. Kerrigan returns to IPC after two years working for the Pan European Publishing Company – part of Reed Elsevier Business Information in Belgium. After joining PEPC as new media director responsible […]
The governmental £6m Northern Ireland advertising roster is open to tender. Unlike other government campaigns, those in the province centre around the political domain, and many agencies may baulk at the prospect of targeting a nation at once divided yet united by a strong culture. Advertising has always played a crucial role in the battle […]
US Internet giant Yahoo! is hunting for its first UK marketing director following the appointment of Martina King as UK and Ireland managing director this autumn. King, who joined from media sales house TSMS in a surprise move this September (MW September 16), is to double the marketing team to help expand the Net service […]
At last, the moment cyber-geeks and curry lovers have been waiting for: the launch of the UK’s first online curry magazine. The Website, www.tandoorimagazine.com, claims to be the first devoted to all things spicy and invariably bought as rowdiness descends into collapse on a Saturday night. Launched on November 8, the Website offers news, features […]
Channel 4 has unveiled its first programme line-up of the twenty-first century, which includes three new comedy series, a Sunday edition of Channel 4 News and a new series of controversial drama Queer as Folk. The channel claims to showcase the “next generation of outstanding British comic talent” with comedian Ali G from the Eleven […]
Car company Audi has lost one of its most senior European marketers in a defection to rival Volvo. Matthias Kunst, director of brand strategy for Europe, is to join Volvo in a similar position created especially for him. Reporting to Wolff Huber, president of marketing for Volvo Cars Europe, Kunst will be based in Brussels […]
New foreign entrants and tough competition in domestic markets are forcing German newspaper publishers to reinvigorate their editorial and design in this now turbulent sector.
Allied Bakeries has enlisted Channel 4’s Late Lunch presenters Mel & Sue to front an ad for Kingsmill Tasty Wholemeal.
Home PC manufacturer Packard Bell has replaced marketing director Susan Lazareff with Graham Paterson, formerly European marketing director for AST computers. Paterson joined Packard Bell in August to fill in for Lazareff following her departure for fax-to-e-mail services venture eFax.com, where she became head of marketing and business development. Packard Bell managing director Graham Hopper […]
I was heartened to read the feature on marketing to the over-50s (MW October 28). From personal experience of working within the “grey market”, it comes as no surprise that marketers are now tapping into this lucrative consumer sector. What does astonish me though, is how long it has taken them to cotton on to […]