Building a strong character
Marketing WeekCharacter merchandising appeals directly to children to promote the sale of goods. Their pester power has built a sector worth £4bn.
Character merchandising appeals directly to children to promote the sale of goods. Their pester power has built a sector worth £4bn.
Cordiant has ousted Bates UK chairman Graham Hinton and brought in former Young & Rubicam boss Toby Hoare as group chief executive, as predicted in Marketing Week (MW October 21). Hinton left Bates this week after more than three years at the helm. Over that time its reputation has slipped. The agency has failed to […]
The National Society for the Prevention of Cruelty to Children (NSPCC) has reappointed Saatchi & Saatchi to its &£3m advertising account, but may shelve the agency’s highly acclaimed “full stop” campaign, which raises awareness of child abuse. The charity shocked the ad industry when it announced the review of its account, given the plaudits received […]
Character merchandising appeals directly to children to promote the sale of goods. Their pester power has built a sector worth £4bn.
Freeserve, the UK’s leading Internet service provider (ISP), has reported excellent results for a trial online advertising and messaging service, which could see the company secure continuous on-screen advertising among its 1.5 million regular users, regardless of whether users are viewing Freeserve or third party sites. Freeserve is analysing the results of a trial ad […]
TeleWest has hired former Procter & Gamble executive David Hobday – a further example of a packaged goods marketer switching to a media company.
Freeserve, the UK’s leading Internet service provider (ISP), has reported excellent results for a trial online advertising and messaging service, which could see the company secure continuous on-screen advertising among its 1.5 million regular users, regardless of whether users are viewing Freeserve or third party sites. Freeserve is analysing the results of a trial ad […]
Blair might think he is the new Tarzan and Mowlam his Jane, but both should be wary of getting into a tangle in the real world.
Volkswagen has appointed BMP InterAction to handle its Internet business. The appointment has forced BMP InterAction, the sister company of Volkswagen’s creative agency BMP DDB, to resign from the rival Vauxhall business which it has handled
ITV will not meet its 40 per cent peaktime share target next year, according to independent media auditor the Billett Consultancy. The largest terrestrial channel looks short of hit programmes to fight off increasingly fierce competition from Channel 5 and BBC1. BBC1 is expected to slow its recent decline thanks to coverage of next summer’s […]
With profits in near free-fall, Disney hopes its latest film and a major store revamp will re-animate sales. But there is a fundamental problem: today’s children are turning their backs on its ‘fairytale’ brands.
The devolution of political power to Scotland has brought a nationalistic fervour to cross-border financial takeovers, says George Pitcher
The Cuprinol wood stain man is likely to be killed off as the ICI-owned brand undergoes a &£2m face-lift. Bacon Caldow Loney O’Connell, the Bristol-based ad agency which has handled Cuprinol for the past two years, plans to swap Cuprinol’s “blokeish” image for a more colourful, upbeat approach. This is likely to mean the end […]
The Scottish Rugby Union is hunting for its first marketing director following a review of Scottish rugby by Lord Mackay in the summer. The SRU is responsible for running rugby union throughout Scotland, including the domestic and international game. It handles top events such as the Six Nations championships and the Rugby World Cup. The […]
Steve Hemsley’s article “Reliable sources” on premium sourcing (MW November 11) illustrates well the challenges faced by sourcing companies. However, it does not present the full picture. In reality, the threat of tight deadlines means companies are only able to test a small sample over enormous production runs when, realistically, there may be a few […]