20th Century Fox hunts for Euro marketing chief

Twentieth Century Fox is seeking a vice-president of European marketing following an internal promotion.

Christian Grass, who was vice-president of European marketing for the film distributor, has moved to a senior management role as senior vice-president of Europe, Middle East and East Africa.

Grass, who is to oversee distribution, sales and marketing in all these areas, has been with the company since 1996, and replaces Jorge Canizares, who is retiring.

Based in London, the new vice-president will oversee the marketing and communications of films in 38 regions.

The marketing directors from each region will report to the successful applicant.

The UK marketing director is Simon Hewlett.

Twentieth Century Fox has an advertising spend of &£10m in the UK, and is responsible for the distribution of films such as The Fight Club, which stars Brad Pitt, and last summer’s Star Wars movie, which after months of hype did not turn out to be as popular as anticipated.

The company advertises its films across all media but with the fragmentation of TV, Twentieth Century is keen to appoint a marketer who will integrate the Internet into the mix.

Advertising in the UK is handled by Tequila Payne Stracey and media is bought by MediaVest.

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