BHO leads £20m Saudi Telecom brief

Banks Hoggins O’Shea FCB is heading a consortium which has been charged with transforming Saudi Telecom into a commercially competitive organisation. The task is understood to be worth more than &£20m.

The consortium is to run a two-year communications programme, including advertising, public relations, a new corporate identity and management of a culture change programme for the state-owned telecoms company.

Reports have indicated that the Saudi Arabian government is considering a number of options for the company, which could include part-privatisation.

The communications team also includes Charles Barker/BSMG, the London-based operation of BSMG Worldwide, and Saudi-based Horizon FCB, which like BHO, are part of the True North Communications, one of the world’s leading global advertising and communications holdings companies.

Other team members include corporate identity agency Springpoint, culture change consultancies TMI and ICMS and video production agency 5th World Productions.

It is understood the team pitched against the McCann-Erickson network and another global agency.

John Banks, chairman of Banks Hoggins O’Shea FCB, says: “This is a highly prestigious project for True North. Saudi Telecom is a company facing significant change and development over the next two years and we are honoured to be able to support it in that process.”

Press reports have indicated that Saudi Arabia is going through a process of change and is looking at privatising a number of state-owned industries.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here