Carlina wins £12m Standard Life

Standard Life Bank has handed its £12m creative advertising account to Edinburgh’s Carlina Responsive Advertising, one week after the incumbent, The Union, resigned.

Standard Life Bank has handed its &£12m creative advertising account to Edinburgh’s Carlina Responsive Advertising, one week after the incumbent, The Union, resigned.

The account was worth &£6m in 1999, but will double next year as Standard Life expands its range of mortgages and offers loans for the first time.

Carlina’s appointment to the creative account is on a two-month trial basis. David MacMillan, the bank’s head of sales and marketing, will then decide whether to appoint it permanently or hold a pitch for a new agency.

The Union resigned the account last week, after winning the Halifax’s &£15m Greenfield Internet and telephone banking business. The agency had worked on the Standard Life Bank business since September 1997.

Carlina has handled Standard Life’s direct marketing business for 18 months. Feather Brooksbank retains the media account.

The Standard Life work was Carlina’s biggest account before the additional creative work. As a result the agency will increase its staff across the board. There are 16 staff at the agency, headed by Gary Smith as managing director.

White denies there is conflict with the agency’s other financial accounts, which include Royal Bank of Scotland International and Friends, Ivory and Sime. Carlina also handles direct marketing for the Scottish Tourist Board, ScotRail and Highland Distiller’s brand Famous Grouse.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here