Carlina wins £12m Standard Life
Standard Life Bank has handed its £12m creative advertising account to Edinburgh’s Carlina Responsive Advertising, one week after the incumbent, The Union, resigned.
Standard Life Bank has handed its &£12m creative advertising account to Edinburgh’s Carlina Responsive Advertising, one week after the incumbent, The Union, resigned.
The account was worth &£6m in 1999, but will double next year as Standard Life expands its range of mortgages and offers loans for the first time.
Carlina’s appointment to the creative account is on a two-month trial basis. David MacMillan, the bank’s head of sales and marketing, will then decide whether to appoint it permanently or hold a pitch for a new agency.
The Union resigned the account last week, after winning the Halifax’s &£15m Greenfield Internet and telephone banking business. The agency had worked on the Standard Life Bank business since September 1997.
Carlina has handled Standard Life’s direct marketing business for 18 months. Feather Brooksbank retains the media account.
The Standard Life work was Carlina’s biggest account before the additional creative work. As a result the agency will increase its staff across the board. There are 16 staff at the agency, headed by Gary Smith as managing director.
White denies there is conflict with the agency’s other financial accounts, which include Royal Bank of Scotland International and Friends, Ivory and Sime. Carlina also handles direct marketing for the Scottish Tourist Board, ScotRail and Highland Distiller’s brand Famous Grouse.
