Co-op hands BDDH £10m retail and wholesale brief

Partners BDDH has been awarded the merged advertising business for the UK’s two biggest co-operative societies, the Co-operative Retail Society and Co-operative Wholesale Society, worth more than &£10m.

The move comes after a head-on pitch against the CRS’ incumbent above-the-line agency Duckworth Finn Grubb Waters. Partners BDDH is the CWS’ own incumbent agency.

The pitch, which took place two weeks ago, follows the CRS’ decision in April to join the Co-operative Trading Group, a joint buying and marketing consortium set up by the CWS to pool buying resources.

CRTG sources goods and services for the two chains’ 1,110 stores.

John Bowes, formerly marketing manager for the CWS, who was appointed general manager, marketing, for the CRTG, oversaw the pitch.

A spokesman for the CWS says: “The campaign will be for the Co-op brand in its widest sense. We usually take the Co-op brand to be the products themselves but Partners BDDH will produce a corporate campaign.”

The creation of a major corporate campaign for the Co-op brand comes amid continuing talks between the two societies about a full-blown merger.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here