Coke clothing range hits high street

Coca-Cola’s new range of clothing, Coca-Cola Ware, is being launched in high-street retailers Debenhams and Top Man next week.

A limited edition version of the range has been available at Limehaus and a handful of independent outlets since last week, but it will be rolled out to at least 20 high-street stores from December 13. The full national roll-out, to 500 shops including Allsport, will begin after Christmas.

Plans to launch the collection, which was first shown at the “40 degrees” fashion trade fair in August, were revealed exclusively by Marketing Week early this year (MW January 21).

The 20-piece limited edition capsule range includes individually numbered garments with the Coca-Cola logo in Thai, Taiwanese and Cyrillic.

The full line is available in men’s wear and women’s wear, and features urban-style trousers and skirts, jackets, T-shirts and cinch-back jeans. Prices start at about &£25 for T-shirts.

The range has been produced by Action Apparel under licence from Coca-Cola.

Coca-Cola chairman and chief executive Douglas Ivester has announced that he is to retire in April. The move follows a series of setbacks for the company since Ivester, 52, took over two years ago. Long-serving Coca-Cola executive. Douglas Daft, who was promoted to president and chief operating officer this week, will succeed Ivester next year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here