Danepak owner recruits UK boss

Malcolm Parkinson has been appointed sales and marketing director of packaged meat producer Tulip International UK – owner of brands such as Danepak bacon.

Parkinson joins the UK arm of European pig-meat producer Danish Crown from Whitworths, where he was commercial director.

He has held senior sales and commercial positions at Dairy Crest and Mars.

Parkinson takes over a role left vacant by Jim Moseley, who became managing director of Pillsbury (UK) in January.

He will head Tulip’s marketing division and oversee campaigns for major brands such Danepak and Spam.

He starts on January 10 and will report to managing director Peter Rasztar, who has overseen marketing since Moseley’s departure.

Rasztar says: “We’re ready to embark on a powerful sales and category-driven programme and Malcolm’s experience will be invaluable.”

Tulip named Joe Beardwood as sales and marketing director in July, but he left in September before taking up the post to become commercial controller at the Co-operative Wholesale Society.

Underground handles creative work; BJK & E Media Tulip’s media.

A £3m TV, poster and magazine ad campaign for Danepak was launched in September to target younger consumers with the catchline: “Beware: Danepak baconated bacon may bring out the pig in you.”

A Tulip spokeswoman says Parkinson is not planning an agency review.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here