Dennis seeks agency for women’s title

Dennis Publishing is holding a full-service pitch for the launch of its first glossy women’s title in February.

Codenamed “Project Denise”, the 290-page perfect-bound title will focus on fashion, beauty, home furnishings and accessories which can be ordered direct by phone, off-the-page or online.

Aimed at 25- to 44-year-old ABC1 women, the magazine’s launch will be supported by a &£1.5m marketing campaign. Three agencies are pitching for the account.

Dennis, which publishes men’s title Maxim and numerous computer magazines, does not have an incumbent ad agency.

Publisher Susan O’Hare says: “By 2002, home shopping will be worth &£13bn. We aim to tap into this largely untargeted ‘direct generation’, which will grow by 70 per cent in the next two years.”

The magazine, to be edited by Rachel Shattock, who has worked on M, She and Cosmopolitan, will have an initial print run of 200,000. Priced at &£2, it will appear bi-monthly, going monthly if it is successful.

Advertisers that book ads in the first two issues are being promised links to their Websites from the magazine’s site, which is being launched simultaneously.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here