Benetton Formula One’s new commercial director Brian Sims is joining from API Motorsport, not from within the company as reported in Marketing Week, last week. Sims was a founding member of the Motorsport Industry Association.
Britain’s Beer Alliance is shifting focus to promote the pub with its ‘Long Live the Local’ initiative, as projected beer duty increases spell trouble for the industry.
More than ever, brand has a reciprocal relationship with business strategy. To achieve success, marketers must communicate and infuse business strategy within the organisation to inform the brand’s direction, says Omobono’s Philip Black.
The FMCG giant’s Q2 results are down year on year but Polman says innovation, investing in premium business and direct to consumer are all factors in why the company is “on track”.
MediaLink chief transformation officer and former Mondelēz CMO, Dana Anderson, discusses the need to prioritise diversity of thought and the future of marketing.
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