Benetton Formula One’s new commercial director Brian Sims is joining from API Motorsport, not from within the company as reported in Marketing Week, last week. Sims was a founding member of the Motorsport Industry Association.
Disney is launching its own digital ad network as it looks to “monetise content that hasn’t been monetised in the past”.
The retailer is hiring for a new head of brand and social marketing role as it looks to differentiate its retail experience and invest in the brand.
Too many people are confusing the marketing funnel, thinking it is all about marketers when really it’s all about the consumer.
The cosmetics retailer admits it strayed too far away from being a purpose-driven business under the previous ownership but is looking to turn that around with a new mobile-driven campaign.
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