Cat Protection, the animal welfare charity, has unveiled its first TV ad. The 30- second film by Doner Cardwell Hawkins features a virtual cat which dies and goes to heaven. It airs on December 26 and runs to mid-January. Media buying is by Booth Lockett Makin.
Catch up on all the important marketing news from the week including Disney’s bid for digital ad dollars and John Lewis’s focus on social media.
Transport for London says Uber is not “fit and proper” to hold a private hire operator licence as it raises concerns over a lack of corporate responsibility.
As the Summer festival season comes to a close, Marketing Week asks marketers whether it’s worth the risk trying to create the next Glastonbury.
Businesses partnering with universities to offer value-added opportunities for students are reaping the rewards when it comes to futureproofing the quality of their workforce.
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