Cat Protection, the animal welfare charity, has unveiled its first TV ad. The 30- second film by Doner Cardwell Hawkins features a virtual cat which dies and goes to heaven. It airs on December 26 and runs to mid-January. Media buying is by Booth Lockett Makin.
Marketing Week reviews the latest books for marketers.
Given the most hyped technologies of 2017 have failed to make an impact this year, marketers would be wise to perfect customer experience on incumbent tech like mobile before shifting focus to blockchain, VR and voice.
Catch up on all the major marketing news this week, including Tesco’s drive to help customers eat more healthily, Heineken’s struggles with ecommerce and Dollar Shave Club’s new business model.
L’Oréal is shifting to offer services in a “new era” for the brand that sees it aim to become the number one beauty tech company.
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