Digital youth magazine to launch next year

A London company called F is to launch a style magazine on CD-Rom and the Web next February. It will distribute the magazine free to young people through universities and colleges.

F magazine is seeking advertisers interested in targeting the 16- to 24-year-old market, which it describes as the “digital generation”. It aims to supply 500,000 CD-Roms in the UK and certain overseas markets including the US, expanding to 5 million copies per issue by 2003.

Interested readers can also register on the F magazine Web page to qualify for a free mailing of each issue.

The CD-Roms will be available bi-monthly for the first year and then monthly.

F says its market analysis shows the readership of teenage publications has dropped from an age group of 12- to 18-years-old to eight- to 16-years-old, opening a gap in the sector for readers aged 16 to 24.

It describes its market as “young individuals who think with a sophisticated mind, and who carefully select products that satisfy their needs”.

F Magazine’s interactive content will include editorial on style, book and album reviews and career information.

There are plans to create an online “Club F”, which readers can join to interact with each other.

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