EMAP to launch Kiss TV spin-off

EMAP is to launch a dance music TV channel called Kiss Mix, based on its Kiss 100 radio station and Mixmag title.

Kiss Mix will be launched next year by EMAP’s music network, headed by Tim Schoonmaker. The move follows a company-wide restructure designed to expand brands across different media.

The TV channel will link London’s Kiss 100 and the “Friday night kiss” programmes – broadcast across the north of England on EMAP’s Big City Network of radio stations – with club and music magazine Mixmag and the Internet.

Schoonmaker says: “This is part of EMAP’s new thinking that brands must live across all media.”

He has spoken to TV distributors about carrying Kiss Mix, but refused to confirm whether a deal had been signed.

Kiss 100 attracts 1.3 million listeners, according to the latest Rajar figures. Mixmag recorded an Audit Bureau of Circulations figure of 67,274 for January to June.

The Box, EMAP’s pop music digital TV channel, has established cross-promotional links with the company’s Smash Hits magazine and has an audience of 2.25 million people.

Both Kiss 100 and the Box were rebranded this year. Mother created a £4m ad campaign called “Live sexy”, which broke in July.

Schoonmaker last month told Marketing Week that he intends to create a digital radio station based on rock magazine Q (MW November 18). But he says there are no plans for a Q TV channel.

In November, EMAP restructured into four networks – music, automotive, lifestyle and health – each combining consumer and business magazines, radio, TV and Net products. The company’s ad department is being restructured to sell packages across all media.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here