Going Places to review strategy under new chief

Going Places, the Airtours-owned travel agency, has brought in consultant David Chambers to review its marketing strategy and agency roster.

Chambers’ appointment follows the departure of marketing director Alison Flint two weeks ago, and is part of a broader restructure spearheaded by incoming managing director Terry Fisher.

This saw the loss of 50 jobs across the company, eight of them in marketing.

Chambers, who reports to Fisher, says his review of the marketing department will not lead to further job losses.

Chambers says: “I have been brought in, initially for about six months, to write a new marketing strategy to help make Going Places the number one travel agent. Everything is under review.”

Going Places is the third-largest UK agent chain, after Lunn Poly and Thomas Cook.

Chambers says it has yet to be decided if he will become the marketing director on a permanent basis.

A Going Places spokeswoman confirms Chambers’ task will include a review of its &£2.5m creative and media accounts, held by CDP and Zenith Media respectively.

Chambers worked with Fisher in his previous role as managing director of Going Places sister travel agent Travelworld.

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