Nestlé claims of support ‘stretch truth’

E-mail address for letters to the editor:

I wish to expand on my comment in your article “Nestlé launches PR offensive over baby milk” (MW December 2) concerning the company’s forthcoming PR disaster.

Nestlé chief executive Peter Brabeck-Letmathe claims 54 countries have verified officially that Nestlé complies with the World Health Organisation’s marketing code for these products. It is distributing a 180-page book around the world containing letters presented as proof of this.

Closer investigation reveals Brabeck-Letmathe’s claim does not stand up to scrutiny. For example, the author of the letter from Denmark said in an interview that she was “very surprised” her letter appears in the book as “we never certify that a producer is marketing in accordance with Danish regulations. We have only given a description of the system”.

The letter from the Cook Islands quotes the Ministry of Health nutritionist: “I have not noticed any of its products being sold here.”

We have concerns about Nestlé’s baby food marketing activities in many of the countries featured in the book, and we would like Nestlé to make the required changes.

Perhaps shareholders will soon push for the same. This book is a time-bomb waiting to explode. Brabeck-Letmathe has tied his name and reputation to it, and the clock is ticking.

Mike Brady

Campaigns and networking


Baby Milk Action


Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here