Peoplesound.com holds pitch for £10m account

Peoplesound.com, the Internet music venture 30 per cent owned by Bernard Arnault’s Louis Vuitton Moet Hennessey group, is holding a pitch for its &£10m creative account.

Peoplesound marketing director, and former Procter & Gamble and Polygram marketer, Mike Levine, who is in discussions with advertising agencies, says: “Our plan for next year is to expand the brand platform from music enthusiasts to a broader Net audience, and we’re talking to large ad agencies about this brief.”

Levine will appoint an agency by the end of January.

The winner will create Peoplesound’s first TV ad campaign – to run alongside press and poster work. The company is also considering TV, music festival and event sponsorship.

Peoplesound is hoping to start the campaign as sole sponsor of ITV2’s day-long “Music of the millennium” programme on New Year’s Eve, which will involve break bumpers and Web links.

Target Media, with clients including Film Four and Universal-Island Records, has been appointed to handle media. Kee Scott will remain as the below-the-line agency.

Peoplesound’s 500 talent scouts across the UK have signed up 1,500 artists – over 40 music genres – since its launch in October. Artists are paid a &£100 advance on royalties and not held to any exclusivity deal.

Consumers can download tracks free of charge and buy CDs manufactured by Peoplesound.

The company plans to make money from advertising sold on its site rather than through record sales.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here