Product safety top of agenda

While we note the point about requirements for insurance cover for promotional campaigns made by Charles O’Reilly (“Reliable source of real anguish”, MW November 25), we would take issue with his comments regarding sample testing.

As the company which designed, developed and produced the Cadbury Yowie range of promotional premiums, used to illustrate this story, we employ extremely high standards of product testing.

We manufacture over 120 million premiums each year, mainly for the packaged goods market, and we go to great lengths to ensure extremely high standards of product testing are in place.

This involves a continuous process of random sample selection – based on an industry recognised statistical model – which goes through a thorough and rigorous testing process in an independent laboratory.

Our premiums are tested for chemical and mechanical compliance under stringent conditions to test their safety and strength, to ensure the product not only complies with all statutory requirements, but exceeds them. We can say with confidence that we have never had a product recalled.

Tight deadlines or not, the issue of product safety is top of our agenda and for Charles O’Reilly to say sourcing companies are ignoring the reality of the situation is simply untrue.

Kate Warren

Premium development manager

Logistix Kids

Buckinghamshire

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here