Product safety top of agenda

While we note the point about requirements for insurance cover for promotional campaigns made by Charles O’Reilly (“Reliable source of real anguish”, MW November 25), we would take issue with his comments regarding sample testing.

As the company which designed, developed and produced the Cadbury Yowie range of promotional premiums, used to illustrate this story, we employ extremely high standards of product testing.

We manufacture over 120 million premiums each year, mainly for the packaged goods market, and we go to great lengths to ensure extremely high standards of product testing are in place.

This involves a continuous process of random sample selection – based on an industry recognised statistical model – which goes through a thorough and rigorous testing process in an independent laboratory.

Our premiums are tested for chemical and mechanical compliance under stringent conditions to test their safety and strength, to ensure the product not only complies with all statutory requirements, but exceeds them. We can say with confidence that we have never had a product recalled.

Tight deadlines or not, the issue of product safety is top of our agenda and for Charles O’Reilly to say sourcing companies are ignoring the reality of the situation is simply untrue.

Kate Warren

Premium development manager

Logistix Kids


Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here