While we note the point about requirements for insurance cover for promotional campaigns made by Charles O’Reilly (“Reliable source of real anguish”, MW November 25), we would take issue with his comments regarding sample testing.
As the company which designed, developed and produced the Cadbury Yowie range of promotional premiums, used to illustrate this story, we employ extremely high standards of product testing.
We manufacture over 120 million premiums each year, mainly for the packaged goods market, and we go to great lengths to ensure extremely high standards of product testing are in place.
This involves a continuous process of random sample selection – based on an industry recognised statistical model – which goes through a thorough and rigorous testing process in an independent laboratory.
Our premiums are tested for chemical and mechanical compliance under stringent conditions to test their safety and strength, to ensure the product not only complies with all statutory requirements, but exceeds them. We can say with confidence that we have never had a product recalled.
Tight deadlines or not, the issue of product safety is top of our agenda and for Charles O’Reilly to say sourcing companies are ignoring the reality of the situation is simply untrue.
Premium development manager