David Walker has been appointed media controller at Kellogg, while retaining the role of marketing operations manager. He takes over the post from Guy Longworth, who has become Kellogg’s UK marketing director (MW December 2). Longworth’s other role as children’s marketing manager has been taken up by Clare Hetherington. Walker, who joined Kellogg in 1993, […]
Personal leadership in entrepreneurial companies is, it almost goes without saying, an indispensable element in their success. Where would Dyson, Carphone Warehouse, Richer Sounds, Virgin, Amstrad or The Body Shop be without the vision, drive, and quirkiness even, of the people who founded them? Less easy to assess are the personal leadership qualities required of […]
Mars is launching a mini version of M&M’s to raise the sweet’s profile in the UK chocolate market. The company is keen to repeat the success of M&M’s in the US, where the brand leads the sector. Mini M&M’s – to go on sale early next year – will be packaged in refillable tubes and […]
Lunn Poly’s latest marketing chief will have his work cut out implementing new technology if the travel agency is to stay ahead of the game, says Tom Bawden
Horseracing’s marketing machine faces huge hurdles if the sport is to dispense with its seedy, downmarket image and attract new blood in the form of young audiences and the money which chases them. But though the BHB is at last cracking the whip, its campaign is chronically underfunded. British horseracing is staring down the barrel […]
Cable operator Telewest, which this week revealed it is in merger talks with Flextech, has promised to sign up 300 content providers for its interactive service in the next three years. It is also considering how to brand its interactive business as it attempts to become the cable equivalent of Open – the rival home […]
Betting shop chain Ladbrokes has appointed former Allied Domecq Inns marketer Andy Walder to its board as marketing and development director. Walder takes over responsibilities from commercial director John O’Reilly, who in August was appointed managing director of Ladbrokes International, its off-shore betting service. The international division is based in Gibraltar and offers tax-free betting […]
Coca-Cola’s new range of clothing, Coca-Cola Ware, is being launched in high-street retailers Debenhams and Top Man next week. A limited edition version of the range has been available at Limehaus and a handful of independent outlets since last week, but it will be rolled out to at least 20 high-street stores from December 13. […]
Partners BDDH has been awarded the merged advertising business for the UK’s two biggest co-operative societies, the Co-operative Retail Society and Co-operative Wholesale Society, worth more than &£10m. The move comes after a head-on pitch against the CRS’ incumbent above-the-line agency Duckworth Finn Grubb Waters. Partners BDDH is the CWS’ own incumbent agency. The pitch, […]
Consumers campaigning for lower prices may be a tiny group, but their push for cut-pricing will become a powerful market force.
Last week’s Association of British Travel Agents convention in Cairns, Australia was in many ways a complete wash-out, with event after event curtailed in some way because of torrential rain. Given that the conference was attended by tour operators looking to include Cairns in future packages, not to mention the travel agents who would be […]
I have to disagree with the comment made in “Web of Fear” (MW November 25) that “e-commerce is potentially the death-knell for point-of-purchase companies”. Consumers are always going to desire to see, feel or smell a product in a retail environment. In the same way that TV hasn’t replaced radio and computers haven’t replaced paper, […]
United Distillers & Vintners (UDV) Scotch whisky category director Rob Malcolm is to replace Ivan Menezes as global marketing director and take charge of its £665m a year budget.
Going Places, the Airtours-owned travel agency, has brought in consultant David Chambers to review its marketing strategy and agency roster. Chambers’ appointment follows the departure of marketing director Alison Flint two weeks ago, and is part of a broader restructure spearheaded by incoming managing director Terry Fisher. This saw the loss of 50 jobs across […]
The Virgin and Chrysalis radio groups have signed an agreement with Motorola to test voice-activated Internet access through mobile and fixed-line phones. Motorola’s PersonalOffer service will allow radio listeners to access information on, or make purchases from, ads or music played on the station. The system uses voice commands from the caller to search the […]