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Losing out

Marketing Week

USA: Stars who go to jail can find it difficult to rebound – and the brands they endorse can suffer, too.

Man United fans plot assault on sponsors

Marketing Week

Manchester United fans opposed to Malcolm Glazer’s £790m takeover are preparing to intensify their attack on the club’s sponsors by targeting their advertising. Shareholders United, which owns two per cent of the club’s remaining shares and claims to have 31,000 members, is considering making thousands of individual complaints about every ad from sponsors, which include […]

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