Vodafone has announced that it has signed up 2.4 million subscribers to its 3G service and reported a three per cent rise in pre-tax profits to &£10.9bn in the year to March 31.
USA: Stars who go to jail can find it difficult to rebound – and the brands they endorse can suffer, too.
Hand-held gaming device company Gizmondo has appointed Ogilvy & Mather (O&M) to handle its £10m advertising business in the UK following the resignation of Mother earlier this month.
Manchester United fans opposed to Malcolm Glazer’s £790m takeover are preparing to intensify their attack on the club’s sponsors by targeting their advertising. Shareholders United, which owns two per cent of the club’s remaining shares and claims to have 31,000 members, is considering making thousands of individual complaints about every ad from sponsors, which include […]
Even before the rise of ecommerce, customers could reserve stock in one store at the till of another. Now the key to retail success is making it easy to access the right channel at the right time – and having a product worth buying.
Heineken’s beer director talks to Marketing Week about the trends the industry needs to pay closer attention to if they’re to drive future growth.
Aviva says marketing will play a “crucial role” as it looks to drive future growth, with the newly-created chief customer and marketing role designed to help it achieve those ambitions.
The sportswear retailer retained the majority of its revenues after moving consumers online during last year’s Covid-19 lockdowns, but physical retail remains a key component of its long-term plans.