Mars revamps Euro business

Mars is poised to combine its confectionery, food and petcare divisions into a single pan-European business.

The changes take immediate effect in Europe, with the UK businesses following suit at a later stage under plans drawn up by Mars’ European management team.

In the UK, the Mars Confectionery, Pedigree Masterfoods and Seeds of Change businesses will eventually merge.

Mike Davies has been appointed UK vice-president for the petcare and food business. He replaces Sandra Blaza, who becomes European vice-president of personnel. Bill Ronald remains in charge of confectionery in his post as vice-president of UK snack food.

European petcare vice-president Ann Francke is overseeing a plan to combine petcare marketing operations in the UK and Europe.

It is unclear how the restructure will affect marketing at Mars Confectionery.

A Mars UK spokesman says: “We want a more harmonised business in Europe, because the needs of our consumers are the same across the continent.

“We have international competitors, and it’s also vital because central European countries want to be part of a single market. Our bigger markets, such as France and Germany, will now be integrated.

“The UK will definitely fall in line with the structure, but it’s a very big market for us and we’ll watch and learn what happens in Europe first.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here