MediaCom TMB wins £4m Greene King pitch

MediaCom TMB has won a three-way pitch for Greene King’s £4m media account. The review was prompted by the brewer’s £182m takeover in August of smaller rival Morland, adding 400 pubs to its estate.

MediaCom TMB has won a three-way pitch for Greene King’s &£4m media account.

The review was prompted by the brewer’s &£182m takeover in August of smaller rival Morland, adding 400 pubs to its estate.

MediaCom, which was Morland’s media agency, triumphed against Greene King incumbent BJK&E and Universal McCann.

Greene King’s creative account will remain with Universal’s sister agency McCann-Erickson.

The Suffolk-based brewer and pub operator, whose brands include Greene King IPA and Abbott Ale, plans to increase its marketing spend to reflect its expanded portfolio, which now includes Old Speckled Hen and Ruddles. It expects to spend &£4m this year on TV, posters and the national press.

Marketing director Adam Collett says: “We are impressed with the work MediaCom TMB has done for Old Speckled Hen and Ruddles over the past few years and we believe we can reach our target audiences in a highly efficient and effective way.”

MediaCom TMB joint managing director Nick Lawson says: “Greene King is a rapidly developing company.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here