Motorola hires Kodak marketer

Motorola has appointed Kodak marketer Steve Lyons to head its UK consumer marketing division following a company-wide restructure.

Lyons will join Motorola this month as director of operations for the consumer group, which includes mobile phones.

At Kodak, he held the joint role of marketing manager and marketing communications manager of the consumer division – including camera, film and battery products.

Motorola consumer marketing manager Amanda Fisher, who is responsible for consumer advertising and PR, will report to Lyons.

McCann-Erickson UK handles Motorola’s advertising.

Motorola has been without a UK marketing chief since Keith Johnson left in March. Rob Pollack, vice-president for consumer solutions in Europe, the Middle East and Africa, filled the role temporarily.

Former UK channel manager, and before that marketing director, Anne Burkhardt has also left the UK operation to head a retail sales division in France.

Motorola announced a worldwide restructure in 1998 to create six divisions, the largest of which is personal communications, including mobiles, pagers and two-way radio – previously treated as separate entities (MW July 23).

In the UK, the restructure resulted in the separation of trade and consumer marketing.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here