Vauxhall ads to push Net sales service

Vauxhall has overhauled its advertising strategy and produced a campaign highlighting its innovations in the car market, including selling vehicles direct over the Internet.

In the past the car manufacturer has focused on individual car models.

The TV campaign, which breaks this week, stars comedian Griff Rhys-Jones, the face of the car company’s future ads .

Two ads will advertise the Website for the first time and the third in the series will highlight the dual fuel capacity of Vauxhall’s vehicles.

Vauxhall says the ads are the launch-pad for a humorous theme to all its advertising.

Marketing operations director Andy Jones says: “It makes them more likeable and therefore more memorable. Our biggest problem has been our lack of consistency.”

The ads were created by Vauxhall’s agency Lowe Howard-Spink and media was bought by Western International Media.

Last November Vauxhall, which spends over £83m a year on advertising, launched the Website www.vauxhall.co.uk to sell vehicles directly to consumers.

Cars sold on the site offer customers a discount of £1,000 and carry a dot.com badge.

Jones declined to say how many cars Vauxhall has sold over the Web, saying the company would release official figures by the end of the month.

The move by Vauxhall makes it the first motor manufacturer to sell cars directly on the Internet and the first to advertise the service.

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here