Amazon brings in marketer to spearhead UK retail operations, the world’s biggest Internet retailer, has drafted in US marketer Steve Frazier to run its UK operations as managing director.

Frazier replaces Colleen Byrum. He arrived from the company’s Seattle headquarters this week.

He previously worked in the company’s product development department, part of Amazon’s mammoth marketing structure. Prior to that he was previously employed by US retailer Payless.

It is not known if Byrum, who temporarily replaced former md Simon Murdoch following his sudden departure in September, is returning to the US.

A spokesman for in the US confirmed the move.

However he refused to comment on whether Byrum would take on another role within the company.

The move caps a chaotic year in the UK marketing of the world’s best-known Internet retail brand. As well as Murdoch, the UK office also lost marketing director Chris Ketley in August after less than four months.

Amazon brought in Mary Morouse, also from the US parent, as sales and marketing director to replace Ketley in November.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here