BTA hires global marketing chief

The British Tourist Authority (BTA) has appointed Keith Beecham, marketing manager at its Tokyo office, as global marketing services director.

Beecham takes up the authority’s top marketing position in March and will report to BTA chief executive Jeff Hamblin.

The BTA has an annual marketing budget of about &£30m and runs television, print and radio campaigns in 27 countries.

Beecham’s responsibilities will include setting a marketing strategy for BTA’s local offices. He replaces Jonathan Griffin, who left in October to work as a tourism marketing consultant to the British Council.

The BTA has also appointed its United Emirates marketing director Adrian Bevan to oversee marketing at a new unit it has set up to promote the UK as a sports destination.

Bevan took up his position this week and is reporting to Sandie Dawe, director of communications at BTA.

A BTA spokeswoman says the new sports unit is planning to run a marketing campaign in about 20 countries. This could include an advertising campaign in addition to a new Internet site, promotions and brochures, and would be tailored to each country, says the spokeswoman.

The BTA has set aside &£300,000 for the new unit and is looking to sign sponsorship deals with a range of organisations across British industry.

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here