How low will the Paramount Comedy Channel stoop in pursuit of a laugh? Six feet under, it seems.
To flag up a weekend devoted to the shenanigans of Ted, Dougal, Jack and Mrs Doyle in the popular television series Father Ted, the TV company sent out promotional packages to media buyers and press.
The package came in the form of a large black box shaped as a crucifix and looked not unlike a gravestone.
Unfortunately, the star of Father Ted, Dermot Morgan, died tragically of a heart attack in March 1998 at the age of 45. Feck!