Sportal eyes £7m Euro 2000 sponsorship deal

Sportal, the international online sports company, is poised to sign up as a sponsor of the Uefa Euro 2000 football championships, in a deal believed to be worth almost &£7m.

The company has aggressive expansion plans and provides Web content for some of the top European football clubs, including AC Milan, Juventus and Bayern Munich.

It will also provide sports content for Cable & Wireless Communications’ digital TV platform.

Sportal, which aims to be the world’s leading provider of interactive sports content, completed a $50m (&£31m) equity financing deal just before Christmas, which valued it at over $170m (&£106m).

A spokesman for Sportal declined to comment on the sponsorship deal.

ISL Worldwide is negotiating the marketing rights on behalf of Uefa for the event, which is being held in Belgium and the Netherlands this summer. No one at the company was available for comment.

Sportal will join Hyundai, Philips, Carlsberg, Coca-Cola, MasterCard, JVC and McDonald’s as an official Euro 2000 sponsor.

This week it emerged that beer giant Carlsberg has signed as broadcast sponsor for ITV’s coverage of the football championships. The &£4m deal includes break-bumpers during all live games and highlights programmes.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here