AltaVista takes partner’s chief

The US-owned Internet search engine AltaVista is to hire DoubleClick.co.uk’s founding chief to lead an assault on the UK market, despite a global “no poaching” agreement between the two companies.

Andy Mitchell, who was appointed by US-owned DoubleClick to launch its successful UK advertising sales service two and-a-half years ago, is to join AltaVista as UK managing director.

He joins four weeks after the service’s UK launch as part of AltaVista’s European assault, which includes the launch of dedicated sites in France, Germany and Sweden.

A DoubleClick spokeswoman says it has a replacement lined up and is agreeing terms. The company is poised to announce a number of senior management appointments.

The “no poaching” personnel agreement was struck when Alta-Vista signed a three-year deal for DoubleClick to represent its interests in ad sales negotiations on a global basis.

DoubleClick International president Barry Salzman says: “I had to create an exemption for Mitchell to speak to AltaVista, but his appointment is in his best interests, as well as AltaVista and DoubleClick’s UK interests.

Mitchell joined DoubleClick in 1997 as its first UK employee following a career in advertising, during which he helped to launch digital communications projects for Ogilvy & Mather.

Latest from Marketing Week

Marketoonist on GDPR

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here