B’lowfish coup as £5m Charcol quits DMB&B

John Charcol, the UK’s largest mortgage broker, has dropped DMB&B Financial from its £5m advertising account after an 11-year relationship, and just six weeks after re-appointing the agency.

Its replacement, B’lowfish Advertising, is understood to have been working for Charcol since November, but DMB&B Financial was only notified it had lost the business last week.

B’lowfish created a press campaign which started earlier this month.

DMB&B Financial was re-appointed in October after a pitch against Joshua, Team Saatchi and B’lowfish. The account’s remit was extended to include Charcol’s new online operation – charcolonline – launched in November.

DMB&B Financial chief executive Andrew Porter says: “We are mystified and disappointed that our relationship has ended so suddenly. Especially given that the launch of charcolonline, so soon after we held onto the account, was regarded as very successful.”

DMB&B Financial is seeking clarification as to why it was dropped.

Charcol acts as an intermediary between the consumer and building societies and mortgage banks. It operates over the phone and through the Internet, and also has six branches.

Charcol is expected to float on the London Stock Exchange later this year – valued at about £1.3bn.

Both B’lowfish and Charcol declined to comment on the appointment.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here