Littlewoods Retail promotes senior marketer to lead e-commerce arm

Littlewoods Retail has promoted director of high street marketing Greg Ball to lead its Internet push as marketing director of e-commerce, following the loss of Ajay Kavan to B&Q earlier this month.

Ball, the company’s most senior stores and catalogue marketer after marketing director Susan Murray, has already taken up his role working alongside Kavan, who leaves at the end of the month to become director of direct channels at BBQ.

The move comes as Littlewoods announces its roll-out of its IndexShop Website, which was tested in 27 stores last December, to its 160 Index stores. The decision means IndexShop, which sells the full 7,000 product range of Index stores on the Web, will be promoted throughout the chain.

A spokeswoman says: “The trial has been a massive success.”

Stores marketing manager Jim Shannon will replace Ball in the new role of director of sales and marketing.

Littlewoods is launching its clothing catalogue range IndexExtra in a soft-trial this March. Its full launch is planned for July.

Agency talks over an umbrella brand campaign for Littlewoods’ retail operations, worth an estimated £10m, are also underway. An appointment, possibly without a pitch, is expected within four weeks.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here