Photographic retailer Jessops has hired Scottish Power marketer Colin Martin and appointed Faulds Advertising to its media account.
Martin will lead Jessops in a move to appeal to a wider consumer base without alienating its specialist photographer customers.
He was previously marketing director for the retail division of Scottish Power, and had also worked for blue-chip retailers including Dixons Stores Group.
“Jessops is one of retail’s best kept secrets. I am looking to significantly improve brand awareness and sales,” says Martin.
As marketing director Martin takes responsibility for the 130-strong chain’s retail, Internet, mail order, commercial and wholesale divisions.
His first job has been hiring Faulds to the &£500,000 media account, which pitched against Feather Brooksbank, the incumbent was Total Media. Faulds begins work on the account immediately.
The chain’s creative work is carried out in-house. The brand aims to continue advertising in the specialist photographic magazines, but to broaden its market Faulds will formulate a new media strategy.
Jessops has also promoted retail operations controller Kiran Mistry to retail operations director, with responsibility for store performance and direction.