Proton chief quits to set up business

Darren Payne, the UK commercial director of Malaysia’s national car manufacturer Proton Cars, has left the company.

Payne, who left last week, joined Proton in June 1998 from Rolls Royce as head of sales and marketing.

He retained responsibility for sales and marketing when he was promoted to commercial director last March.

The company is not seeking a direct replacement for Payne. The marketing and sales function is being overseen by Tengku Hasmadi, who was transferred to the UK at the end of last year from Malaysia as director of customer retention and acquisition.

A spokesman for Proton says Payne is intending to set up his own business venture, and that his departure was not connected to Hasmadi’s arrival.

He continues: “His (Hasmadi’s) arrival was part of other strategic plans the company has for the UK.”

The car company, which also has a majority stake in Lotus cars had intended to export more cars to Europe from Malaysia.

However, these plans have been slowed down following the economic crisis in Asia.

According to figures released by The Society of Motor Manufacturers and Traders, Proton sold 5,986 cars last year and had 0.27 per cent share of car sales in the UK.

This compares with 1998 when it had 0.32 per cent share and sold 7,269 cars.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here