Search engine UKmax drops Real Media for rival 24/7

UKmax, the UK-focused search engine, has switched ad sales from Real Media UK to rival ad sales network 24/7 UK as it prepares for a relaunch of its site.

24/7 UK will take over sales to advertisers of banner campaigns, online sponsorships, e-commerce and direct marketing opportunities on behalf of UKmax. Hollinger Telegraph New Media operates the site.

The switch from Real Media, which handles online ad sales for News International newspaper titles, is a boost to 24/7, which is attempting to raise its representation of high-profile UK sites.

According to UKmax business development manager Vivek Nath, 24/7 UK won the account because of its good work in representing sister Hollinger-backed site Handbag.com. Concern over Real Media’s representation of rival newspaper-based sites was “not an issue” in the switch, he says.

The search engine – which features on the Electronic Telegraph site, Handbag.com and a number of other affiliate sites – is being promoted through a number of prize giveaway competitions on offer in traditional and online media, says Nath. He adds that an active below-the-line marketing campaign, handled by agency Mediator, will continue to run over the coming months.

24/7 UK client service director Griselda Billington says: “UKmax is one of the top search engines in the UK. Each channel offers well-defined targeting and is ideally placed to generate excellent results for advertisers.”

Western International Media has won EMAP Online’s media planning and buying account, which will cover traditional and new media strategy for all EMAP Online’s sites.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here