Carat beats incumbents to £34m Tiny Computers

Carat has picked up the £34m media buying account for Tiny Computers following a pitch against incumbents MBS Media and the Collins Partnership.

Carat has picked up the &£34m media buying account for Tiny Computers following a pitch against incumbents MBS Media and the Collins Partnership.

The group’s direct marketing division Carat Direct pitched for the account to avoid any suggestion of a conflict of interest with Carat London, which handles some business for rival personal computer company Dell.

MBS Media handled Tiny’s TV buying business, understood to be worth about &£5m.

The Collins Partnership bought all national and regional press advertising, which represented 80 per cent of the total account.

It is understood Tiny will spend about &£34m in its forthcoming financial year beginning in Feb-ruary, up from &£27m the previous year.

Tiny has a considerable retail presence, with more than 180 outlets.

In June last year, the company announced it would offer free Internet-capable PCs to customers who signed a year-long contract with its Internet service provider Tiny Online, at the rate of &£25 per month. The company has since dropped the free PC offer.

It recently announced a &£3m investment drive to boost Internet sales through its e-commerce site.

Tiny’s creative agency, Golley Slater & Partners, is not thought to be affected by the review.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here