Coty shakes up senior management

Coty has sent its two London-based senior marketers responsible for fragrances and colour cosmetics to the US. It is combining their responsibilities in the enhanced position of UK marketing director.

Coty’s former European marketing director David Allan has been appointed marketing director for Coty UK, with responsibility for both colour cosmetics and fragrance/toiletries.

Coty senior vice-president for colour cosmetics Anastasia Ayala is to return to Coty USA to head the fragrance marketing team for global brands.

Ayala was responsible for advertising, marketing and product development for Rimmel Global and Cutex Europe. From London, she headed a global team charged with co-ordinating Rimmel’s worldwide expansion. The brand is to launch in US Wal-Mart stores in March.

Michael Simpson, Coty UK marketing director for fragrances, is also returning to the US. The company was unable to confirm his new job title as Marketing Week went to press.

The marketing teams for both fragrance and colour cosmetics will now report directly to Allan.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here