Digest

The International Olympic Committee (IOC) has un-veiled its first major ad-vertising campaign (right) through TBWA/Chiat Day in the US.

The International Olympic Committee (IOC) has unveiled its first major advertising campaign through TBWA/Chiat Day in the US. The commercials, to be supported by radio and poster executions, will be aired by its TV ‘partners’ as part of their existing broadcast contracts. IOC marketing director Michael Payne denies the ads are designed to repair the IOC’s tarnished image.

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