You will have to be in the right frame of mind to surf IPC’s much-hyped women’s portal Beme.com.
Rather than choosing simple descriptions for its various content sections, as most portals organise their information, the site uses active words. So the label “learn” takes you to news and current affairs.
With colour-coded sections reflecting the type of content, it’s rather like being back at playschool.
The chat rooms have not escaped. If you want to discuss serious topics, you go to the dining room table, chats about home and family matters are conducted around the kitchen table and, you’ve guessed it, girlie gossip is reserved for the bedroom.