Pet’s Pyjamas picks chief to head growth

Pet’s Pyjamas, the home shopping company for pet owners, has appointed Melinda Stubbs as marketing director.

Stubbs was previously BSkyB’s account manager for UK and Irish cable partners. Before that, she was marketing manager at Maryland Cable in the US.

Stubbs will oversee pan-European advertising for Internet portal site PetsPyjamas.com, as well as the company’s mail-order catalogue and interactive TV businesses.

She has been appointed alongside four other senior directors to spearhead the company’s European expansion.

Stubbs will report to managing director and co-founder Charles Fallon, and chief executive Alistair Angus.

Fallon says: “Strengthening the team will enable us to make significant inroads in Europe and reinforce our position in the UK.”

Pet’s Pyjamas recently appointed Saatchi & Saatchi to handle its &£15m pan-European ad account (MW December 9 1999).

The company reported fourth quarter UK and European sales of &£4m – over double the &£1.75m it achieved in the same period in 1998.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here